Your Guide To An Inbound Marketing Plan

To have an inbound marketing plan that is top notch and performs well takes competence in content writing, knowledge in search engine optimization, skills in conversion rate optimization, knowledge of all social media platforms, efficient website composition, consistent email marketing, and competence in pay-per-click campaigns. An inbound marketing plan should include all of those complex parts. It’s easy to get overwhelmed by just the thought of it, but here is your guide to an inbound marketing plan that you can make work for you.

Ideal Buyers

Start by knowing who your ideal buyer or client is. With this information you are armed with powerful knowledge that you can then use to target potential buyers or clients.  By knowing who your ideal client is you can target that market. More than likely you will have more than one type of buyer or client and each has different, goals, interests and priorities.  Before implementing your inbound marketing plan take the time to understand and characterize exactly who you are marketing to. What can you provide that will solve a problem they have or help them make decisions that need to be made?

Target Keywords

Your inbound marketing plan should include a list of targeted keywords. Before developing your inbound marketing plan do some research and create a list of keywords that pertain to your business.  Learn how many searches are usually made in a day for your top few keywords, and how burdensome it will be for you to obtain organic ranking using those keywords. When determining what keywords to use you should use a mix of words that are high on the list based on search volume and a few that are lower on the list when it comes to competition. When it comes to doing research for keywords, is a great place to start.


Incorporate clear goals in your marketing plan that you expect to achieve through your inbound marketing efforts.  Know how you plan to measure your return on investment.  A few metrics you should be tracking to help you reach your goals are: organic website hits, number of leads generated each month via your efforts, and where the traffic is coming from (blogging, social media platforms, email, etc.).

Content Strategy Implementation

To be successful with inbound marketing you need to stick with the core philosophy that comes with it. That means providing content that is not only engaging but also of high quality that will attract new leads. You then take the time to nurture those leads with the end goal of turning them into buyers or clients. To start producing content that is of high quality consider what your clients are looking for in each phase of their buying process.

Lead Nurturing

Your inbound marketing plan starts fairly early with obtaining new leads, but it doesn’t end there. It is of top importance that you nurture those leads in every way possible.  Answer questions they may have, reach them through engaging content on social media, follow up with email marketing, and wow them with great customer service – providing them a reason to always come back.

Pulling It All Together

Creating an inbound marketing plan is just the beginning. It’s implementing it where time and commitment comes in.  Start slow and take it one step at a time.  Slow and steady wins the race.  If you are still focusing a majority of your marketing efforts on outbound marketing, it’s time to start adding inbound marketing into your marketing goals.  There is no better time than now! We help clients every day create and build a strong inbound marketing plan that returns results.  To learn more about how our team can help you feel free to schedule a call and learn more about what we can do to help.

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