Content marketing is something that every business owner needs to be doing. Not only does this help establish you as a leader in your industry, it leaves you top of mind among your target audience. You may think that posting articles written by others that are relevant to your target audience is all you need to do. Think again. Adding a blog to your content marketing strategy is a must. Here is why you can’t afford not to.
Blogging can increase your website traffic if done right. Each blog you write and post adds another indexed page to your website, which in turn means it’s just one more way that you are likely to be found by a search engine which will drive traffic back to your site. Adding a blog post to your website also lets Google know that you are an active website and it will increase your Google ranking.
Blogging helps establish you as a leader and expert in your industry. This helps you establish credibility with your target audience. Building trust with your target audience helps build your brand image.
Your blog reach continues to grow beyond when it was first posted. That means it can continue to generate traffic for you even a year or more down the road. Provide content on your blog that others will find informative for years to come.
Blogging is a great way to increase your SEO. Adding new content to your website is one of the easiest ways to add to your SEO.
If you’re short on time when it comes to your content marketing strategy, we can help. Contact us today to see how we can help.