How many reviews does your business have on Google? What about Yelp or your business’ Facebook page? According to Google’s recent research, having reviews about your business on Google increased website hits via local search results by 350%. When it comes down to it, reviews are important and you need them in today’s business world. Towards the end of last year, Google introduced a “Reviews from the web” section. Here Google pulls consumer reviews from third-party sites such as Facebook, HomeAdvisor or Yelp and adds them to the knowledge panel on their website.
Here is what you need to know about Google’s Review from the Web section.
Nearly 90% of consumers admitted to trusting online reviews as much as they do a personal recommendation. Google has recognized the importance of consumer reviews and the importance of reviews has just gotten more prominent. Start by searching for your business on Google. On the right side of the page, you should see your Google My Business profile where you will find the new section “reviews from the web.” Here you will see reviews left for your business on third-party sites such as Facebook, HomeAdvisor, and Yelp. If you have not registered your business with Google you can do so here.
According to Google what is needed to implement Reviews from the web can be found below:
By implementing review snippet markup and meeting our criteria, your site’s user-generated composite ratings will be eligible for inclusion. Add the Local Business markup to help Google match reviews to the right review subject and help grow your site’s coverage.
What does all this mean for your small business? It means you need to be asking clients for reviews on a wide variety of platforms. Asking for reviews on Google itself should still remain a top priority.
The Reviews from the web section operates on an algorithm like everything else with Google, which could be the reason why different searches for your business at times could return different results in the Reviews from the web section.
Reviews on your business are an important part of your business and should be treated as such. Don’t be afraid to ask clients to leave a review.
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