Blogging, Marketing & Social Media

Blogging

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Weekly Blog Service

One blog topic will be chosen either by our staff or in conjunction with you each week.  This topic will be researched and professionally written by our blog writer and then submitted to our top level editing team to be reviewed prior to posting to your blog page and on ActiveRain.  A graphic is also obtained (with full usage rights to avoid any potential copyright issues) for use with the blog on your site.  This service also has enhancement options to include posting to all social media channels.

Weekend Events Blog Service

A weekend area events blog will be created each week and professionally written by our blog writer and then submitted to our top level editing team to be reviewed prior to posting to your blog page and on ActiveRain.  A graphic is also obtained (with full usage rights to avoid any potential copyright issues) for use with the blog on your site.  This service also has enhancement options to include posting to all social media channels and emailing to your contact database.

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Marketing

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BiWeekly Just Listed/Price Change Eblasts

Creation of an email blast with mixed content of your new listings, price reductions, any under contract or closed properties worthy of bragging on and 1-2 local events or stories that are of interest laid out in your preferred email marketing program and sent to your desired database audience every other week.

Monthly Newsletter/Market Statistics

Creation of an email blast with up to date market data and other area events, news, etc of interest to your audience sent in your preferred email marketing program to your desired database audience every month.

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Retargeting

Our retargeting services include addition of any contacts as appropriate to custom audiences, creation of graphics for monthly campaign, creation of all text for monthly campaign, upload/creation of campaign in platform(s) and constant monitoring of engagement with campaign and tweaks to campaign as needed.

Social Media

Daily Curated Content Posts

Through the use of many news services we are able to post articles, how to's and news stories that matter to your target audience on an ongoing basis. This allows your social media platforms to become the place people want to check on for everything, not just the latest home listings.

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Listing Posts

Creating constant exposure for your listings, whether they are coming soon, just listed, just reduced, under contract or just closed, that is the true name of the game. We create top level, eye catching posts that make your target consumer want to click to your site to learn more...want to work with you.

Link Branding

Through the use of a link branding service we obtain a branded short URL that is unique to your business. This URL is used throughout our marketing efforts on social media to allow your brand to remain in constant focus, giving it the upfront attention it always deserves. It is used to shorten everything from a link to a news story to the link to your latest listing or blog post.

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Using Content for Lead Generation