If your marketing plan doesn’t include content marketing, it should! Getting started with content marketing may seem overwhelming while you’re inundated with all the other tasks needed to keep your business running. However, with a little planning on your part you can add content marketing into your 2017 marketing plan. However, don’t make these 4 content marketing mistakes.
1. Not Knowing Your Audience
Before creating content, have a strong understanding of who your target audience is. The content you create needs to serve a purpose for your audience and draw them to your business at the same time. If you don’t properly understand your audience and their needs, along with their behaviors and all the various digital platforms they use, it will be extremely hard to produce content that is right for your audience.
2. Wrong Content
The purpose of content marketing is to produce content that your target audience will find valuable and serve a purpose. Don’t make the mistake of producing content that is not useful to your targeted readers. Have a good understanding of your target audience and what their needs are. Then produce content that solves a problem they may have.
3. Too Much Selling
Don’t forget the purpose of content marketing is to produce content that is of value and will educate your readers or solve a problem – not to sell them. Don’t draw attention to your business until the end of your content where you can add a call to action. Don’t make the mistake of selling more than providing useful content.
4. You Don’t Come Across As An Expert
If you are creating content for your business you have to know what you are talking about. When it comes to content marketing you need to produce content that proves you are the expert in your area. Don’t make the mistake of providing content that doesn’t show you as an expert. This means only produce content related to information you know inside and out.
Adding content marketing to your 2017 marketing plan is a must. Finding the time to execute it may be more than you bargained for. Let the experts at Fresh Start Virtual Assistants help. Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!