Real estate marketing is continually evolving and transforming. This year will be no different. Being active on many social platforms is a must when it comes to real estate marketing. Video marketing is gaining ground and is expected to grow in 2017. Real estate is visual and Snapchat is the perfect platform to express that.
Here is why you need to add Snapchat to your real estate marketing today.
Launched in 2011, Snapchat is one of the fastest-growing social media platforms out there. The latest numbers show that almost 15% of smartphone users who are over the age of 35 have this application installed on their phone. When it comes to Snapchat, millennials dominate it, but this year it is expected to draw a larger and more diverse crowd. This year experts expect the app to draw in more affluent users in the 30 to 45 age range across the nation. That means if you are looking to attract millennials and more affluent older buyers then this is where you need to be. Snapchat has over 100 million users daily.
Free to download and use, there is no need to buy a fancy expensive camera when it comes to producing content that is ready for viewers. The next time you list a property take some photos or videos of it from your smartphone and produce your first snapchat post. Add some catchy captions and fun filters and you are ready to hit the Snapchat world. You can share your new content via private message or publish it as a story for an entire group to see. If you share content to Stories it will be available to be seen for 24 hours.
Snapchat has added some new geofilters that work very similar to the regular filters where it lets you add overlays to your content to make it more appealing. With the geofilters it is location specific and those filters are only available depending on your location. This is just another way to put fun but visually appealing content out there.
When it comes to engagement the average Snapchat user spends an average of 35 to 30 minutes on the app each day. Of those users, 25 percent spend their time viewing content through Live Stories, Discover, and messaging friends. When it comes to comparing it to Twitter, Snapchat is five times more effective at getting users to stay on their platform. This means even if you only have a few contacts your content is highly likely to be seen if you produce content on a regular basis and interact with others. When it comes down to it you need to be social on social media platforms.
If you want to increase your following use the app GhostCodes that lets you find Snapchat users who are listed under specific categories. With this information, you can then target certain individuals and add those people.
In today’s “on demand world” adding Snapchat to your marketing plan is a must. Don’t expect to just start getting more leads from simply using Snapchat right away. To be successful it takes time to grow your following and then lead those followers back to your website. It’s important to produce content on a consistent basis. It takes time and consistency.