The Importance Of Social Media In Your Business Marketing Strategy

At one point in time many in marketing felt that social media was a fad that would pass, something kids were using, and there was little a business could benefit from. Today, that couldn’t be further from the truth. There are an estimated 3 billion users on the internet and out of those – 2 billion are said to have an active social media account.  Social media platforms have now become a hot place when it comes to marketing and businesses can no longer afford not to utilize them in their marketing strategy.

Here are 5 ways your business can stand to grow as a result of social media marketing.

Brand Awareness

Before a potential client does business with you or your company they want to have trust in your company’s ability to deliver what they promise. Social media is a great way to build brand awareness while also gaining the trust of potential clients. Build trust by letting potential clients know you are the expert in the industry by providing content that is useful and knowledgeable in your area. This builds your brand’s authority, helping to make you a leader in your industry.

Valuable Insight

Using social media in your business marketing strategy allows you to gain valuable insight into your customers. By being active on a daily basis and engaging with others on social media platforms you are able to gather data that is relevant and useful, leading you to make better business decisions.There are many platforms available to you, such as Hootsuite Insights that gather data across various platforms providing you with the details you need to better market to your target audience.

Lead Generation

Don’t waste money running ads and drawing traffic to your website homepage or blog if you don’t have a lead generation tool in place. Through consistent lead generation, you can gather data to help promote and grow your business.  By regularly interacting on social media and providing timely services you can increase sales and retain clients.

Search Engine Ranking

The number one reason to use social media in your marketing strategy is the benefit it provides in drawing traffic back to your website. The more traffic you draw to your website, and the more your social media content is shared – the higher you will see your search rankings increase.

Competition

Through social media monitoring, you can gain insight into what your competitors are doing on social media allowing you the ability to make better decisions for your business. Hootsuite provides social media monitoring tools that allow you to track industry keywords as well as any mentions of your competitors. This information can be useful when it comes to seeing what content your business may be missing.

If you are not reaping the benefits of using social media in your marketing – now is the time. Find out how Fresh Start Virtual Assistants can help your business with a fresh start. .Contact us today to see how we can help.

Why Blog? You Can’t Afford Not To!

Content marketing is something that every business owner needs to be doing. Not only does this help establish you as a leader in your industry, it leaves you top of mind among your target audience.  You may think that posting articles written by others that are relevant to your target audience is all you need to do. Think again. Adding a blog to your content marketing strategy is a must. Here is why you can’t afford not to.

Website Traffic

Blogging can increase your website traffic if done right.  Each blog you write and post adds another indexed page to your website, which in turn means it’s just one more way that you are likely to be found  by a search engine which will drive traffic back to your site. Adding a blog post to your website also lets Google know that you are an active website and it will increase your Google ranking.

Industry Leader

Blogging helps establish you as a leader and expert in your industry.  This helps you establish credibility with your target audience.  Building trust with your target audience helps build your brand image.

Long-term Results

Your blog reach continues to grow beyond when it was first posted.  That means it can continue to generate traffic for you even a year or more down the road. Provide content on your blog that others will find informative for years to come.

Increase SEO

Blogging is a great way to increase your SEO. Adding new content to your website is one of the easiest ways to add to your SEO.

If you’re short on time when it comes to your content marketing strategy, we can help.  Contact us today to see how we can help.

The Powerful Results Of Adding More Persuasion Into Your Listing Presentation

Competition is fierce
in the real estate industry and you need to stand out among the competition.
 Many areas across the country are struggling with a decrease in housing inventory
and if your listing presentation is lacking in persuasion, now is the time to
spruce it up. Real estate agents successful in the art of persuasion usually
have this trait.

Effective Listening

The number one way to
persuade others is to start with effective listening. If you are looking for
others to do something you want them to do, such as list their home with you,
you need to be actively listening.  If you’re not being an active and good
listener don’t expect to land the listing.  Show prospective sellers that
you are interested in them by listening attentively and you will find that they
are more open to hearing what it is you have to say.

Show Empathy

Selling a home is not
always a positive situation for every seller.  Those that need to sell
their deceased loved one’s home, or are facing foreclosure, may need a little
bit more empathy from you. You will find that those sellers who might not be
facing a hardship may still need your empathy because many sellers develop an
emotional attachment to their home – which tends to make it hard for them to
decide to list their home for sale. Always reassure potential sellers that you
are there for them and will be looking out for their best interest and will do
everything you can to make the real estate transaction a positive one for them.

Adequate Questions

After you have shown a
potential seller you can actively listen and show empathy, you want to follow
up by asking adequate questions.  This means asking the right questions to
obtain more information and helping to influence them. Build a connection with
them.  Keep in mind that open-ended questions will allow the potential
sellers to open up more. The more they talk, the more you will know, which will
help you determine what you have to offer that is of most benefit to them. To persuade
others effectively you need to be able to identify what it is you have to offer
that they will benefit from.

The Value In Being
Quiet

When there is a lull
in the conversation you may feel the need to fill in the silence, but keep in
mind that potential sellers may need that quiet time to collect their thoughts
and analyze what you had to say. Allow some quiet time, then follow up with
asking them if there are any questions they may have or something that you did
not cover.

Close The Deal

Close the deal by
always following through. That means calling when you say you will and
returning their messages in a timely fashion.

A strong listing
presentation filled with a little persuasion will help you land every listing.
 If you need help with listings our listing coordination services are just
what you need.  Our listing coordination services can instantly transform
your business.  Every listing you take should show the pride you
have in your business and we ensure that we give each one the attention it
needs, the details it deserves.Contact
us
today to see how we can help.

Communicate Effectively With Millennial Buyers Using The Right Tools

The number of millennials has surpassed that of baby boomers when it comes to homebuyers. As a real estate agent, you need to have the right tools when it comes to communicating with millennials who fall into the 25-39-year-old age range.

Here is what you need to attract and reach millennial homebuyers without spending a fortune

Text Takes Over Talk

The days of rotary phones and having to get up to manually change the channels on the television are something the millennial generation can’t relate to. Today they communicate via Snapchat and look to Google to answer their questions.  These buyers are looking for agents who know how to speak their language and how to talk to them. Starting a conversation with a buyer via text may come off as rude to you, but with the millennial generation, it’s the norm in their culture and many times preferable. However, not everyone is the same so a combination of text and actual calls works better for some millennial buyers.

Go Mobile

Millennials are used to instant access to nearly everything.  If they are curious about a home that is for sale they can instantly access pictures online by their phone.  In 2015, the number of mobile users surpassed the number of desktop users. This means your website needs to be mobile capable.

Hyperlinks Take Over Direct Mail

In today’s instant access environment marketing and advertising is getting cheaper for many.  Direct mail still has a part in marketing, but hyperlinks are taking over direct mail.  Sending out a monthly eNewsletter is an affordable way to communicate with buyers and helps build your database.  In your monthly eNewsletter, include hyperlinks to your website and social media platforms.

Social Media Platforms Take Over Word-of–Mouth

There is more to marketing online than just hosting a website. It involves being active on various social media platforms and other various sites to direct traffic back to your website.  It seems like every day a new social media platform emerges and to reach millennials you need to stay on top of them. For instance, Facebook used to be the place to be for millennials until their parents and even grandparents started using it. As a result, a good portion took to Instagram and now it seems they are moving on to Snapchat.  Each of the various social media platforms out there seems to have something to offer and provides you with a wide variety of tools when it comes to reaching millennials.  Social media today is today’s word-of-mouth. Both positive and negative experiences are shared via social media platforms.

No matter what generation you are marketing to, Fresh Start Virtual Assistants is here to help.   Let the experts at Fresh Start Virtual Assistants help. Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!

How To Deal With A Negative Online Review

It used to be said that an unsatisfied client/customer would tell 10 people about their experience. In today’s world an unsatisfied client/customer can reach ten thousand if not ten million by putting their experience online in the form of a review.  Each business should always strive to provide excellent customer service and it is more important than ever to do so in today’s internet driven world. With sites such as Facebook, Google Reviews, and Zillow, clients now have the ability to let everyone know exactly what they think. As a small business owner, the way you handle a negative review of your business can impact future business.  

Here is how to move forward once a negative review is left online regarding your business.

1. Stay Alert

The last thing you want is a negative review to be left online regarding your business and you don’t find out about it until months later. Every business needs to use a service that alerts you whenever a new review is left about your business online.

2. Don’t Overreact

It is human nature to take offense when something negative is said about you or your business. Don’t overreact.  You may find you want to quickly reply to a review, but don’t reply while you are in an emotional place. Take some time to gather your thoughts, relax, and regroup before responding.

3. A Learning Opportunity

Don’t take negative reviews as a personal attack, but instead think of it as a learning opportunity. Criticism can be hard to take, but take the negative and turn it into an opportunity to improve and better your business.

4. Respond Timely

No matter if it’s a negative or positive review, take the time to respond to each review as timely as you can.  When you respond be authentic. If there is a negative review respond with a way to solve the problem.  Others reading the review will want to see that you care about your clients/customers and want to make it right.

5. Excel In Customer Service

Make your business a customer focused one and excel when it comes to customer service.  Make it your policy to place customer satisfaction at the top.

Don’t be upset or take it as a personal attack if a negative review is left regarding your business online. Instead, takes steps to solve a problem and prevent it from happening in the future. Many times increasing the customer service your business provides will help reduce negative reviews in the future.

Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!

Fresh Start Virtual Assistants is a U.S. only based company of virtual experts who would love to help you reach your real estate goals by handling your administrative tasks.  Let our team help you once again free up your time to focus on high-value tasks, while we tackle your day to day administrative tasks.

What You Need To Know About Google’s Reviews From The Web Section

How many reviews does your business have on Google? What about Yelp or your business’ Facebook page?  According to Google’s recent research, having reviews about your business on Google increased website hits via local search results by 350%. When it comes down to it, reviews are important and you need them in today’s business world.  Towards the end of last year, Google introduced a “Reviews from the web” section. Here Google pulls consumer reviews from third-party sites such as Facebook, HomeAdvisor or Yelp and adds them to the knowledge panel on their website.

Here is what you need to know about Google’s Review from the Web section.

Nearly 90% of consumers admitted to trusting online reviews as much as they do a personal recommendation.  Google has recognized the importance of consumer reviews and the importance of reviews has just gotten more prominent.  Start by searching for your business on Google. On the right side of the page, you should see your Google My Business profile where you will find the new section “reviews from the web.” Here you will see reviews left for your business on third-party sites such as Facebook, HomeAdvisor, and Yelp.  If you have not registered your business with Google you can do so here.

According to Google what is needed to implement Reviews from the web can be found below:

By implementing review snippet markup and meeting our criteria, your site’s user-generated composite ratings will be eligible for inclusion. Add the Local Business markup to help Google match reviews to the right review subject and help grow your site’s coverage.

What does all this mean for your small business?  It means you need to be asking clients for reviews on a wide variety of platforms. Asking for reviews on Google itself should still remain a top priority.

The Reviews from the web section operates on an algorithm like everything else with Google, which could be the reason why different searches for your business at times could return different results in the Reviews from the web section.

Reviews on your business are an important part of your business and should be treated as such.  Don’t be afraid to ask clients to leave a review.

If you struggle to keep up with the various avenues of marketing that your small business needs Fresh Start Virtual Assistants can help.  Let the experts at Fresh Start Virtual Assistants help. Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!

4 Reasons Realtors Need Content Marketing

When it comes to real estate there is a lot of competition and it can be tough to stand out among the crowd.  It’s important that you find a way to stand out among the competition and you can do this by reevaluating how you are choosing to communicate with your clients. Say goodbye to the consistent sales pitch and truly connect with your clients by providing helpful information that they can use.  This can be achieved via content marketing.

Here are 4 reasons realtors need content marketing.

Establish Yourself as an Industry Expert

As we mentioned before, there are a large number of real estate agents in nearly every market and you want to be known as the industry expert. If you’re the only agent out there providing helpful information of value you will stand apart from the crowd. Start creating and publishing helpful content to establish yourself as the expert in the real estate industry.  In the future clients will not question your skills or ability as a result of the knowledge you have shown by producing meaningful content.

Gain Brand Awareness

To be successful with content marketing you must be consistent. Stay consistent and continue to produce new and fresh content while getting your name out there. The more potential clients see your name, the more familiar you will become to them.  The goal is to be in the forefront of all buyers and sellers minds so the next time they are ready to buy or sell they will use your services.

Improve Your Google Ranking

When it comes to your ranking on Google, the key is that you are consistently updating your website with new things. An easy and affordable way to achieve this is by producing new content on your website’s blog which is engaging and geared towards your target audience.  Many buyers start their real estate search online these days and you want your website to be appealing and to stand out from the crowd.  

Build Likeability

Too many agents create a profile across many social media platforms but fail to be social. Creating content that is relevant and current is a great way to stay social on the various platforms out there. Not only does this content increase your search engine ranking, it also helps you come across as likeable.

If you are not currently using content marketing as part of your marketing plan start today! If you find it hard to set aside time to focus on your content marketing let us help.  If you are interested in finding out more about what a virtual assistant can do for you contact us.

Fresh Start Virtual Assistants is a U.S. only based company of virtual experts who would love to help you reach your real estate goals by handling your administrative tasks.  Let our team help you once again free up your time to focus on high-value tasks, while we tackle your day to day administrative tasks.

Don’t Make These 4 Content Marketing Mistakes

If your marketing plan doesn’t include content marketing, it should! Getting started with content marketing may seem overwhelming while you’re inundated with all the other tasks needed to keep your business running. However, with a little planning on your part you can add content marketing into your 2017 marketing plan. However, don’t make these 4 content marketing mistakes.

1. Not Knowing Your Audience

Before creating content, have a strong understanding of who your target audience is.  The content you create needs to serve a purpose for your audience and draw them to your business at the same time.  If you don’t properly understand your audience and their needs, along with their behaviors and all the various digital platforms they use, it will be extremely hard to produce content that is right for your audience.

2. Wrong Content                                                      

The purpose of content marketing is to produce content that your target audience will find valuable and serve a purpose. Don’t make the mistake of producing content that is not useful to your targeted readers.  Have a good understanding of your target audience and what their needs are. Then produce content that solves a problem they may have.

3. Too Much Selling

Don’t forget the purpose of content marketing is to produce content that is of value and will educate your readers or solve a problem – not to sell them. Don’t draw attention to your business until the end of your content where you can add a call to action. Don’t make the mistake of selling more than providing useful content.

4. You Don’t Come Across As An Expert

If you are creating content for your business you have to know what you are talking about.  When it comes to content marketing you need to produce content that proves you are the expert in your area.  Don’t make the mistake of providing content that doesn’t show you as an expert. This means only produce content related to information you know inside and out.

Adding content marketing to your 2017 marketing plan is a must. Finding the time to execute it may be more than you bargained for.  Let the experts at Fresh Start Virtual Assistants help. Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!

Building Snapchat Into Your Real Estate Marketing

Real estate marketing is continually evolving and transforming. This year will be no different. Being active on many social platforms is a must when it comes to real estate marketing.  Video marketing is gaining ground and is expected to grow in 2017. Real estate is visual and Snapchat is the perfect platform to express that.

Here is why you need to add Snapchat to your real estate marketing today.

Launched in 2011, Snapchat is one of the fastest-growing social media platforms out there.   The latest numbers show that almost 15% of smartphone users who are over the age of 35 have this application installed on their phone. When it comes to Snapchat, millennials dominate it, but this year it is expected to draw a larger and more diverse crowd.  This year experts expect the app to draw in more affluent users in the 30 to 45 age range across the nation. That means if you are looking to attract millennials and more affluent older buyers then this is where you need to be. Snapchat has over 100 million users daily.

Free to download and use, there is no need to buy a fancy expensive camera when it comes to producing content that is ready for viewers.  The next time you list a property take some photos or videos of it from your smartphone and produce your first snapchat post. Add some catchy captions and fun filters and you are ready to hit the Snapchat world. You can share your new content via private message or publish it as a story for an entire group to see.  If you share content to Stories it will be available to be seen for 24 hours.

Snapchat has added some new geofilters that work very similar to the regular filters where it lets you add overlays to your content to make it more appealing. With the geofilters it is location specific and those filters are only available depending on your location. This is just another way to put fun but visually appealing content out there.

When it comes to engagement the average Snapchat user spends an average of 35 to 30 minutes on the app each day. Of those users, 25 percent spend their time viewing content through Live Stories, Discover, and messaging friends.  When it comes to comparing it to Twitter, Snapchat is five times more effective at getting users to stay on their platform. This means even if you only have a few contacts your content is highly likely to be seen if you produce content on a regular basis and interact with others. When it comes down to it you need to be social on social media platforms.

If you want to increase your following use the app GhostCodes that lets you find Snapchat users who are listed under specific categories. With this information, you can then target certain individuals and add those people.

In today’s “on demand world” adding Snapchat to your marketing plan is a must.  Don’t expect to just start getting more leads from simply using Snapchat right away.  To be successful it takes time to grow your following and then lead those followers back to your website. It’s important to produce content on a consistent basis. It takes time and consistency.

Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!

4 Real Estate Marketing Trends For 2017 That Realtors Can’t Afford To Ignore

Welcome 2017! The world of marketing has changed over the years, especially in this digital era, and it will continue to change.   In this new year there are a few real estate marketing trends every Realtor needs to be doing.

1. Video

For those that are camera shy, it’s time to break out of your comfort zone. Video is gaining popularity, especially live video.  If you’re not comfortable jumping in with live video, start by doing some pre-recorded video. In terms of engagement, there is more when it comes to live video, and it fairs better when it comes to social media algorithms.  Consider using platforms such as FacebookLive, Periscope, and MeerKat.

2. 3-D Listings

Many real estate agents have already begun using 3-D virtual tours for their listings. If you have yet to integrate 3-D tours in your listings give it a try in 2017.  Matterport seems to be one of the most popular providers at this time. These tours allow viewers to be fully immersed in the space as if they were actually there, and as a real estate agent, it makes you appear more technologically savvy.

3. Pay to Play

Too many real estate agents rely solely on organic results when it comes to their website and social media sites.  Your lead generation budget should include funds for running ads on social media. Not that long ago the content you put on Twitter or Facebook would have been seen by a majority of your audience, but those days are gone.  Running ads is the way to get your content seen these days. Facebook is the go-to social media platform for ads in today’s market. Start now with experiments with new ads on Facebook.

4. Be Active

Many real estate agents have social media accounts on various platforms, and may even have it so that content is published on all platforms routinely.  Being active on social media should go a little further than just posting content routinely to various platforms.  Don’t forget to be social on the social media platforms. Don’t spend your time posting content that is only full of your listings. Put out content that provides information to your clients. Also, be engaging yourself by starting conversations and responding to conversations on your social platforms. Be Personable!

Have a solid marketing plan and put it into place this year and watch your business grow. If you‘re struggling with coming up with a full marketing plan or having trouble implementing it, we can help. Fresh Start Virtual Assistants gives you a “fresh start” to your business needs. Contact Us today to see how we can help!