Rarely do we encounter someone who is not active on some social media platform or another. If you are one of the few who are not, then it’s time to hire a social media team to do the work for you and your business. For those of you who are active on social media sites, you may think it will be easy to run one for your business since it’s already part of your everyday life. Without a doubt, we know you can do it, but there may come a time when you need the help of a social media team.
Here are 4 clues that it’s time to hire a social media team for your business.
1. Low Engagement Rate
The engagement rate you are shooting for is 10% or higher. If you are not seeing that on your social media sites it’s time to consider hiring a social media team. Your engagement rate is a calculation used to measure your business’s performance on social media. It’s derived from the number of users who engaged with your content such as pinned it, shared, commented, liked or re-tweeted it, and is then divided by the number of people your content reached. When your content has a high engagement rate algorithms the platform is using will decide it’s more relevant than other things that are out there, and it will then be seen by more users resulting in more sales and leads for your business. While not everything you put out there will have an engagement rate of 10% or higher, you want to aim for that at least 50% of the time or more.
2. Poor Tracking
If you’re spending a decent amount of time with social media efforts and feel like you are not seeing results it may not be that you’re on the wrong platform, but that you are not tracking the content accurately or that it doesn’t align with your business. To have a successful social media campaign you want it to align with the goals of your company and you want to track its progress on reaching those goals. To achieve the highest success with your campaigns track them.
3. Time Management
If the time you are spending trying to manage your business’ social media platforms is taking away from the time you should be focusing on building your company and sales, it’s time to hire help.
4. It’s Not Fun
The bottom line, if it’s not fun for you and you dread doing it, it’s time to hire help. If you’re not having fun with it, then your users will probably not have fun and see value in it either.
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